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What is SEO Keyword Research?

In the world of Google’s Rankbrain, A.I, and modern search engine algorithms – traditional forms of keyword research just no longer apply. The modern digital landscape is forged by algorithms and indexed by robots created to understand how humans think – from intention all the way down to semantics. The Digital Vocano SEO team offers effective keyword research strategies rooted in data and analytics to make you visible in SERPs and take your keyword performance to the next level.

We use a keyword funnel approach to group each word, sets of words, and phrases, relating to the intuitive step in the buyer’s journey. Every keyword a buyer enters into Google has an intention behind it.

We look at your website and determine what keywords are the best to target for different pages on your sites and content. This allows us to differentiate intent and narrow in your customer’s focus so they find what they want on your web pages.

We offer keyword tracking services and software tools to determine the value of your keywords and to adjust strategy as needed. This brings the keyword strategy full circle as we continue to optimize your website’s search strategy